Staff / Principal Product Designer

Belén Vázquez

I build the layer between what a product does and how it makes people feel.

Currently Wallapop
Focus Growth · Brand expression · Strategy · Service design
Selected Work 03 cases
About

Originally from Buenos Aires — I've spent the last decade living and working across Berlin, Barcelona, and now Madrid. I'm a Staff Product Designer with 8+ years of experience building digital products at scale, currently at Wallapop and previously at OLX Group. My work lives at the intersection of product strategy, systems design, and brand expression.

I care about the layer between function and feeling: how a product communicates, what it signals, and how it earns trust over time. I'm known for driving org-wide alignment through frameworks and systems at scale — and I go deep into execution when it matters, to prove a point or show what good actually looks like.

Currently

Wallapop, Madrid

Previously

OLX Group · Globant

Experience

9+ years

Based in

Madrid / BA · Berlin · BCN

Design Systems Strategic Framing Cross-functional Leadership Execution at Scale Brand Expression